NICE TO MEET YOU.
We are Sports Masters Coaching
Sports Masters Coaching (SMC) is a dynamic, professional sports coaching company dedicated to delivering high-quality services across the education, leisure, and childcare sectors. Founded in 2021, we've rapidly expanded from a two-person team into a thriving business. Our offerings include PPA cover, CPD training, lunchtime clubs, and wraparound care services such as breakfast and afterschool clubs for schools. Additionally, we run Forest School sessions, facilitate focus groups to support sports festivals, and manage a youth club in Weston, as well as across Somerset and North Somerset.
Beyond our school-based programs, SMC also organizes engaging birthday parties, holiday clubs, and sports camps, ensuring active and fun experiences for children throughout the year.
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Jack Masters
FOUNDER
Jack’s passion for sports has driven him from a young age—he started coaching at just 13 years old. He holds Level 2 coaching qualifications in both rugby and cricket, as well as an undergraduate degree in PE and Youth Sports Coaching. Eager to transform his love for coaching into something more meaningful, Jack founded Sports Masters Coaching (SMC) with a vision to share his expertise and enthusiasm with local children. His goal? To inspire the next generation through sports, turning his lifelong passion into a fulfilling career.
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Finley Ball
JUNIOR COACH
With a natural ability to connect with kids of all ages, Finley is a beloved figure in the schools he visits. His energy and enthusiasm are contagious, and he always goes the extra mile to ensure that every child feels seen, heard, and valued.
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George Ham
APPRENTICE COACH
Meet George, our Level 4 apprentice! He's a highly enthusiastic individual who enjoys being active and playing for local football teams. We're excited to support him through his apprenticeship, and see his coaching career grow.
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Sarah
FOREST SCHOOL LEAD
Sarah leads our Forest School department and after-school clubs with a blend of calmness, intelligence, and a deep understanding of child development. A qualified secondary school teacher, she brings extensive expertise in managing focus groups and providing 1-1 support. Her insightful approach not only enriches our programs but also helps our team grow and develop. Sarah’s dedication ensures that every child she works with feels supported and encouraged to thrive
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Olivia
PLAY LEADER
Olivia is a supportive character and thrives on the milestones the children achieve. A keen and successful rugby player and a key member of the team she has a passion for fostering child development through play, she brings a wealth of knowledge and creativity to her role.
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Andrew Brogden
SPORTS COACH
Andy, with his bubbly personality and infectious smile, thrives in his role, His enthusiasm and positive energy create an engaging and supportive environment where the kids feel motivated and excited to learn. He has become an integral part of the SMC team.
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Matt Coggins
HEAD OF IN-CURRICULAR GROWTH AND PARTNER RELATIONS
Enthusiastic and passionate about children's education. His dedication and positive demeanour make him an invaluable asset, fostering an environment where children and members of staff feel supported and motivated to excel.
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Dylan Fry
Junior Coach
Dylan has slotted into the SMC team with ease. He has shown his passion to lead and has built great relations. We are glad to have him on board and look forward to supporting his progression through the company.
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Valerie Pain
WRAP AROUND CARE PLAY LEADER
Valerie is a well established and valued member of the Churchill wrap around care team. She is full of knowledge and a great support for our office staff.
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Holly Ham
HOLIDAY CLUB TEAM MEMBER
Holiday club is the place to find our Holly. She can be found engaging and encouraging the children in fun activities. Outside of SMC she is employed by a local nursery.
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Max Tomlinson
WAC & SPORTS COACH
Max is bubbly, fun and enthusiastic. He plays high level football and is travelling physio for Portishead RFC. His qualifications include: a BSC with honours in sports conditioning, rehabilitation and sports massage and an Extended diploma in sport. He also helps with the running of The Dug Out Youth Club at Weston fc.
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Jack Johnson
WAC PLAY LEADER
Meet Jack, a passionate and enthusiastic individual with a love for Formula 1. Having recently passed Level 3 Sports Coaching, Jack is dedicated to developing his skills and knowledge in sports. He has also volunteered as a local boxing coach, where his energy and positive attitude have made a lasting impact. Known for his happy-go-lucky personality, Jack is always eager to take on new challenges and inspire those around him with his enthusiasm and commitment
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Keira
WAC PLAY LEADER
Meet Kiera! She plays an essential role in supporting our Churchill wraparound care and holiday programs. With her caring and calm demeanor, she’s a trusted presence among both the children and staff. Outside of her work with us, Kiera is also a talented athlete, having reached the finals of the National Cup in U16’s rugby!
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Abbie Slater
Abbie is our newest member at SMC. She has joined forces with Valerie at Churchill primary ASC where she has slotted right in. She is also now a part time member of staff at Churchill Primary School.