Who we are
About Sports Masters Coaching (SMC)
Sports Masters Coaching (SMC) is a dynamic, professional sports coaching company delivering high-quality services across the education, leisure and childcare sectors.
Founded in 2021 by Jack Masters, we’ve grown from a small two-person operation into a thriving, much-loved team working with schools and communities across Somerset and North Somerset.
We provide a wide range of services, from PPA cover and CPD training to lunchtime clubs, wraparound care, and enrichment activities. Our team also delivers Forest School sessions, facilitates Focus Groups, support Sports Festivals, and manages a Youth Club in Weston.
Beyond the school day, we bring energy and fun to Birthday Parties, Holiday Clubs, and Sports Camps, giving children of all ages the opportunity to stay active, build skills, and grow in confidence all year round.
who we work with.
Meet the team
Sarah Taylor
Forest School Lead
Finley Ball
Head Coach
kiera fry
Apprentice
Hollie ham
Play Worker
George hamm
Cover manager & Head coach
Dylan fry
Head Coach
Max Tomlinson
Head Coach
Jack Masters
Owner and Founder
Matt Coggins
Head of Partner Relations
Olivia Ball
Holiday club lead & Seagulls in the community Liasson
Kim Sweeting
Office Administrator
Valarie Paine
WAC LEAD (Churchill)
Jack Johnson
WAC lead (Fairlands)
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!