Who we are
About Sports Masters Coaching (SMC)
Sports Masters Coaching (SMC) is a dynamic, professional sports coaching company delivering high-quality services across the education, leisure and childcare sectors.
Founded in 2021 by Jack Masters, SMC has grown from a small two-person operation into a thriving, much-loved team working with schools and communities across Somerset and North Somerset.
We provide a wide range of services, from PPA cover and CPD training to lunchtime clubs, wraparound care and enrichment activities. Our team also delivers Forest School sessions, facilitates Focus Groups, supports Sports Festivals, and manages a Youth Club in Weston.
Beyond the school day, we bring energy and fun to Birthday Parties, Holiday Clubs, and Sports Camps, giving children of all ages the opportunity to stay active, build skills, and grow in confidence all year round.
who we work with.
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Axbridge C of E fIRST SCHOOL
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SHIPHAM C OF E FRIST SCHOOL
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DRAYCOTT C OF E FRIST SCHOOL
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CHURCHILL C OF E PRIMARY SCHOOL
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WRINGTON C OF E PRIMARY SCHOOL
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FAIRLANDS MIDDLE SCHOOL
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St Anne's church acadmey hewish
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St Anne's church academy west wick
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Hugh Sexeys Middle School
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Sea gulls in the communty
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Kewstoke Primary School
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St Andrew's CE VC Junior School Burnham-on-Sea
Meet the team
Sarah Taylor
Forest School Lead
20 years teaching - qualified teacher status
Finley Ball
Head Coach
4 years Coaching experience
keira fry
Apprentice
Holly ham
Play Worker
George ham
Cover manager & Head coach
Jack Masters
Owner and Founder
10 years coaching experience - 4 years qualified teacher
Matt Coggins
Head of Partner Relations
20 years teaching - qualified teacher status
Olivia Ball
Holiday club lead & Seagulls in the community Liasson
Kim Sweeting
Office Administrator
Valerie Paine
WAC LEAD (Churchill)
Jack Johnson
WAC lead (Fairlands)
gareth waterfield
sports coach
Niamh turpin
sports coach -
CHLOE TAYLOR
WAC around support
jack smallwood
sports coach -
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!